Head of Digital Strategy
As the Head of Digital Strategy, the incumbent will be responsible for developing and driving the digital lending business of the organization. This role will involve developing and executing comprehensive digital lending strategies, identifying innovative solutions, and leveraging emerging technologies to enhance PFSL’s digital lending business and drive customer engagement.
Location
Lahore
Job type
Permanent
Job Task
Major Responsibilities
- Develop and implement a robust digital lending strategy aligned with the organization’s goals and objectives.
- Lead the digital lending business of PFSL, identifying opportunities to leverage digital technologies for improved customer experiences and operational efficiencies.
- Stay updated with industry trends, emerging technologies, and best practices to drive innovation and enhance PFSL’s digital capabilities.
- Identify key partnerships with digital platforms existing in the market and create opportunity of business in collaboration with the PFSL business team.
- Conduct market research and analysis to identify customer needs and preferences, ensuring the development of customer-centric digital strategies.
- Identify consumer preferences for the digital channels and device a strategy for PFSL consumer channels for loan origination
- Define key performance indicators (KPIs) and track the success of digital initiatives, providing regular reports to senior management.
- Oversee the implementation of digital projects, ensuring timely delivery, adherence to quality standards, and effective change management.
- Foster a culture of innovation within the organization, promoting experimentation and continuous improvement in digital initiatives.
- Manage relationships with regulators and government institutions to ensure alignment with regulatory guidelines and Parwaaz’s digital initiative.
Functional Skills / Knowledge Areas
- Detail-oriented with strong organizational skills to manage multiple tasks and prioritize effectively.
- Strong leadership and people management skills, with the ability to lead cross-functional teams and drive change across the organization.
- Deep understanding of lending, digital technologies, trends, and best practices, with a focus on digital banking services and customer experience.
- Excellent strategic thinking and problem-solving skills, with the ability to develop and execute comprehensive digital strategies.
- Strong project management skills, with the ability to manage multiple complex projects simultaneously.
- Excellent communication and presentation skills, with the ability to present complex digital concepts in a clear and concise manner.
- Strong analytical skills, with the ability to interpret data and develop insights that drive digital performance.
- A proactive mindset with a willingness to learn and adapt to new challenges.
Eligibility Criteria
Education
- Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
Work experience
- Minimum of 10 years of total experience with at least 3 to 5 years of experience in leading digital strategy and delivering transformations within the financial services industry, with a proven track record of delivering digital initiatives that drive business growth.
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